For this academic year the College Houses at the University of Pennsylvania crafted a fresh new design for their catalog. They came to us with their design concept and ideas about the mood for the cover image. The result of our collaboration is this view of the Rodin House lounge that feels as cozy and inviting, as it is slick and stylish.
While on campus shooting other images for the catalog, Greg scouted several views of the Rodin House lounge. The above view was perfect for the cover, but daytime would not give this scene the mood our client wanted. The shoot was scheduled for an evening.
On the night of the shoot we assembled a small cast of student models, posed them in various positions in the space, and asked them to interact with each other.
Above is an example of how we use Photoshop as one of our tools to get the desired visual effect. Elements from different frames are brought together seamlessly in Photoshop. The glow of the lamp on the right cannot be captured in the same exposure as the flash-lit interior. The exterior through the window was also shot separately, with the lights down and no flash to avoid reflecting the room (and the photographers) on those beautiful, large windows.
During the shoot the accent coffee table above was moved out of the scene to simplify the shot. The frame that was finally selected for the cover was from somewhat earlier in the shoot before the decision to move the table was made. In Photoshop the table was removed, and our model's foot was restored.
All of the pre-shoot planning, our efforts on location, and the final digital tweaks come together above in the final version.