With the Super Bowl, watching the ads can be as entertaining as the game itself. The Chrysler ad for their trucks really stood out for me because it uses still images and no live motion. http://www.youtube.com/watch?v=AMpZ0TGjbWE

The advertising world is shifting toward using more video and less stills. The number of ad pages in print magazines is shrinking. On the competitive advertising stage of the Super Bowl, ads with big budgets compete using lots of computer generated high powered imagery, and big stars. So this simple TV spot grabbed my attention because it was different.

chrysler_ad_still_01

chrysler_ad_still_01

With the authoritative voice of Paul Harvey laid over nostalgic imagery of farmers and farms, it's a very soft sell. The product, Dodge trucks, doesn't even appear until halfway into the spot.

chrysler_ad_still_05

chrysler_ad_still_05

The ad shows a wide range of people in its salute to the hard working lives of farmers. Farmers who will use Dodge trucks in their selfless pursuit of growing our food.

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