Shopping is as American as apple pie. It shouldn’t surprise you to hear that the United States has over 45 sq. ft. of retail space for every person — double that of our nearest shopaholic rivals, the UK.
The “Super Bowl” of this national pastime is Black Friday, that annual stampede of savings that marks the start of the holiday shopping season. Beginning in early November, we hear the rumblings of fanfare. Stores will do everything they can to lure customers in for the biggest shopping day of the year.
With the rise of Cyber Monday and the prevalence of online shopping, it has become even more important for brick-and-mortar locations to “up” their game. Shopping has been transformed into a theatrical experience, laced with temptation and discovery.
Many shopping centers have turned into nostalgic, village-like theme parks. These pedestrian-friendly designs are meant to encourage leisurely browsing and enhance the social experience of “going shopping.”
When I photograph retail spaces and shopping centers, I always try to convey that sense of excitement. Often, I choose to shoot at twilight to capture the dramatic glowing lights and colors designed to entice shoppers.