With the right image, you can build a “brand” for a person just like you would for a business. Personal brand is shaped through a visual sum of impressions that inspire a confident, favorable reaction from the viewer. 

 
 

With the right image, you can build a “brand” for a person.

 

Goal number one: Make people look like themselves. Sounds obvious, but people stiffen up during photography shoots and can come across as their most anxious selves. Greg is especially good at engaging people in conversation so they appear relaxed and self-assured. He also spends considerable time strategically scouting for an ideal, scene-setting location that will add punctuation to a desired impression of personality.