Color helps choreograph the scene, directing the eye to where it’s meant to focus – and away from where it’s not.
Splashes of color add vibrancy, excitement and living energy to an otherwise conventional scene. In sizing up tone, composition and the “flavor” of a subject space, Greg will often zero in on the color or colors that stand out and use them in a way not unlike a conductor’s baton to command the eye’s attention and direct its movement – all to enhance the story that the picture is meant to tell.
Whether it’s an item of furniture, a piece of art or simply a surface, color can liven up a space; make it less dreary and humdrum. Light brings in color as well, be it the cool colors of twilight or the warmth of light at the end of the day. Clients who work with Greg often express admiration for the amount of time and intensity devoted to light and lighting long before a shutter is ever released.
In Greg’s travels photographing offices for architects, developers, commercial realtors and construction companies, he sees a wide range of workplace designs — from traditional and staid to modern and aspirational. But it’s the colors that he sees that often establish tone, texture, dimension and, ultimately, personality.
The best definition of “living color.”