Gone are the days when commercial real estate was primarily about location, location, location—and maybe a break room. Today’s office buildings are in the business of creating cultures. Because in today’s economy, where technology and opportunity have made it easy to work remotely and at one’s own convenience, “heading into the office” is no longer a given. But not if places like 1735 Market Street have anything to say about it.
Equity Commonwealth, the owners of the building in Philadelphia’s central business district, commissioned me to shoot what are known as “amenities”—the on-site extras that properties invest in to attract and retain businesses that, in turn, use them to recruit and retain employees.
At 1735 Market, this includes a lounge and rooftop deck with panoramic views of Philadelphia landmarks. The lounge has large meeting rooms, a smaller 12-person conference room, hangout spaces that feature a pool table, shuffleboard, kitchen—even a wine bar with a wine locker.
Shooting during the workweek would be problematic, so I scheduled a Saturday for the photography. My assistant and I had the space to ourselves, allowing us to set up lighting and tweak furniture and props. Though we were the only ones there, we did not have direct access to the wine lockers. Sigh.