V. Networking and Marketing - 2 of 2
1. Use social media.
Facebook, LinkedIn and Twitter can all be used to keep you in front of other people.
2. Send out post cards.
Always follow up a meeting or first project with a client with a postcard or at least a thank you email. I once worked with an assistant in Washington DC who sent promotional post cards to a list of photographers he wanted to work with. The cards were mock tabloid front pages with catchy headlines, like, "Photo Assistant Sets World Speed Record for Wrapping Up Extension Cords". Corny, perhaps. But they led to work, since they were attention-getting and showed a sense of humor, which is a valuable commodity in our work-a-day world.
3. Send out promotional emails.
Yes, we all get too many emails. But I do send promotional mass e-promos once a month. It's a subtle reminder to existing clients that I am still out photographing, and I have attracted new clients this way too. For a rookie, it can be a first contact with a potential client.
4. Make cold calls with warm leads.
Call places you are interested in working with. It can be better if you have a referral: “Charles Gonzalez suggested I call.” If you get a live person on the phone, explain briefly why you’re calling and find out if they are hiring or use freelancers. Many times you will be shunted to voicemail. If that happens, always leave a message. Follow up a live call or a voicemail with one of your great post cards or emails.
Read the other parts of this series.