It’s fair to assume that everything is, by default, shot in color. But that doesn’t mean that I’m “shooting color.” When I’m shooting color, as opposed to just shooting in color, I’m going for the vibrancy, the excitement, the living energy that color carries with it.
Color excites the eye and draws attention. It conveys emotion and feeling. I feel “blue”. He was “green” with envy. She was so angry, all she could see was “red.” These same emotions can be applied to physical spaces through similar shades of color.
In photographing an otherwise utilitarian environment, I seek out splashes or notes of color in the scene that will help tell the story that my client wants told. Whether it’s an item of furniture, a piece of art or simply a surface, color can liven up a space; make it less dreary and humdrum. Light brings in color as well, be it the cool colors of twilight or the warmth of light at the end of the day.