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City Living

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City Living

2116 Chestnut Street with the Philadelphia skyline.

“Life is better here” is the simple, but bold, marketing slogan for the new 2116 Chestnut Street apartment tower in Philadelphia. Working for the building’s owner, CBRE Global Investors, my challenge was to fully express this glassy, 34-story tower as “The ideal address for an urban lifestyle,” as advertised. The images are being used to show off the property to investors through marketing materials and quarterly reports.

2116 Chestnut Street lights up at night.

2116 Chestnut Street lights up at night.

Eager to tell the full story of the building’s context, I shot from several different locations and heights to capture the true, but changing, personality and spirit of this contemporary structure.

Older lower scale neighborhood surrounds the building.

Neighborhood! From the street, images demonstrate how the streamlined tower adjoins a charming, 100-year-old residence on the corner to physically and visually connect with the surrounding historic neighborhood. Stone churches, schools, trees, parks and shops accessorize the street-level appeal. At twilight, the tower shoots up over the older, low-lying buildings almost like a rocket being propelled into the future from a launching pad of the past. Dusk shots are animated by splashes of twinkling light from occupied apartments above colored streaks from passing cars on the otherwise tranquil, city streets.

Seen from the roof top of a nearby building.

Views! Images taken from a rooftop a few blocks away let you imagine how living in the tower would offer tremendous, unobstructed views in all directions. And no one is looking in (uh, except for me). So you are free to open the blinds or hang out on the balcony and savor the dynamic backdrop of skyscrapers on one side and the Schuylkill River on the other. A very close-up view activates sleek interiors and cutting-edge amenities as residents enjoy an easy, urban lifestyle.

Trails along the Schuylkill River are filled with people running, walking and biking.

Trails! I found a great shooting location on the University City side of the river in order to show how 2116 Chestnut is mere blocks from the new Schuylkill River Trail System. Being two blocks from the river also means you’re within walking distance to University City, if you take classes or work over there. You can see from here that the building is also just blocks from the city’s skyscrapers, Rittenhouse Square, shops and restaurants. This is truly an ideal location in a thriving but quieter part of Center City.

This simple, state-of-the-art structure in a way represents the missing link between sparkling, sky-high downtown and a calmer, more down-to-earth community. It is all the best the city has to offer. How could you not want to be a part of that?

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I Am Suburban West

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I Am Suburban West

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The Suburban West Realtors Association recently launched a campaign to attract new members and remind their more than 5,000 current members of all of the benefits they gain from the association. The association and their graphic designer envisioned a series of ads. Each would highlight one of the many benefits of membership.

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Their campaign is modeled after a similar one that was very successful for a realtors association in a different region, so the concept for each of the scenes to be photographed was already fully developed. Our challenge was to find distinct locations at the association headquarters and in the surrounding community that were different, interesting, and descriptive enough to successfully illustrate each of the ads.

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Since the ads work as testimonials, actual members of Suburban West Realtors were photographed instead of paid models.

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As always, when working with real people and not models, we make a specific effort to make everyone feel at ease in front of the camera, and give plenty of direction so that their poses have a feeling of purpose.

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Even with the minimal choice of locations available, through lighting and educated camera choices, we were able to deliver five images that successfully illustrate each of the ads and do not feel repetitious.

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Get In Line for Lunch

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Get In Line for Lunch

At the front counter, three carefully chosen models ready for their meal.

At the front counter, three carefully chosen models ready for their meal.

We were asked to help produce three very different on-location photographs for Popeyes' annual report. We produced a photo with models, an environmental portrait, and an architectural twilight shot.

The lead shot is a group of customers ordering lunch at the counter. This image had to fit to a specific tight layout and called for three professional models, a hair and make up stylist, and a wardrobe stylist. The location was only available for a few hours before the restaurant opened and actual customers started showing up. We photographed into a laptop so that we could immediately see the image in the final layout in Photoshop.

Restaurant owners, Amish and Anish Parikh inside restaurant.

Restaurant owners, Amish and Anish Parikh inside restaurant.

The second image of the two franchise owners is an environmental portrait, a portrait that incorporates the subject’s surroundings into the image. The restaurant's bright new graphics add visual interest.

Vineland, New Jersey, Popeyes at night.

Vineland, New Jersey, Popeyes at night.

Our final image for the report was a twilight exterior architectural shot. We added strobe lighting to balance with the existing light.

All three images fit into a tight layout with curves and circles.

Annual report pages.

Annual report pages.

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