Penney Design Group brought Greg in to document their latest monument to form and function – the new BMW of the Main Line dealership. Created to reflect the style and feel of the luxury performance brand, this remarkably inviting structure emphasized openness and accessibility – and the same was expected from Greg’s photography.
Situated near the Bala Cynwyd commuter rail station and running parallel to train tracks, this new construction was also to serve as the catalyst of a broad revitalization effort, so Greg’s images had to serve the needs of the town as well as those of the designers and dealership.
An auto dealership should be the setting for a long and profitable relationship.
An intermittently cloudy day afforded Greg and team the opportunity to angle and shoot the exterior against dramatic skies. Every corner of the interior was flooded with light to highlight the abundance of windows and the openness of design.
Moving inside, emphasis was placed on the accessibility of cars parked within easy reach of the sales associates and their desks. Greg was sure to capture the warm touches of wood that brought texture and tone into the space.