People it up. Animating still photographs calls for setting things in motion… then freezing the frame in the perfect instant. To sell students and their parents on this upscale apartment complex near the University of Maryland, Greg activated young people making the most of an enviable lifestyle.
Greg uses “planned casualness” to direct either paid models or real people on the scene.
Even sitting still to study, they’re embraced by edgy, brightly colored and comfortable style. When people matter in his photographs, Greg (a true people person) exercises the art of “planned casualness” to direct either paid models or real people on the scene. He even has a convenient mobile app to manage model release statements and signatures.